Technology Optimization for Adjacent Markets
Picarro, Inc., Santa Clara, CA
The CEO of an analytical instrument company specializing in atmospheric, environmental applications required an experienced Industrial Strategic Marketing executive to lead their entry into the adjacent Semiconductor market vertical.
Drafted the company’s first Strategic Business Plan during the first 100 days.
• Recruited and led a completely New Market Vertical and cross-departmental Task Force to convert the business of producing, marketing, selling, and servicing their laboratory analyzers over to that of real-time process monitoring systems in Semiconductor cleanrooms.
• New Market End User Penetration: Captured 6 Tier I Target accounts across Asia and Europe within 12 months after product launch.
• New Market OEM Partners: Captured the Preferred Supplier position with the largest OEM FAB Equipment manufacturer in less than 90 days after the launch. Three more FAB equipment partners were added in the following 3 quarters.
• Created New Branding and Messaging for a contemporary website for the Semiconductor market customers w/ coordinated exhibition designs, brochures, datasheets, and sales tools.
• New market entry sales total $8 Million @ 12 months after product launch, providing the first ever profitable year for the company in 2017.
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LGR, A member of the ABB Group, Mountain View, CA
The industrial process automation giant, ABB, Inc required an experienced Product Marketing & Sales executive to lead the integration of a $20M newly-acquired technology company (Los Gatos Research) specializing in environmental & research applications into their $10B Process Analytics Division.
• Served as Marketing Director, to compile & interpret all market research and SWOT input for the determination of future strategic directions for ABB’s first cross-departmental, $10B Measurement & Analytics Division 5-year Growth Plan.
• Served as Marketing Strategy Advisor on 5 concurrent and cross-divisional Product Development projects using LGR’s laser engine technology to provide multiple products for multiple adjacent markets.
• Served as Product Manager for the development and market launch of ABB’s first Process Laser Analyzer to the Adjacent Oil & Gas market branded with “LGR ICOS technology inside”.
• Performed Sales Training for >30 domestic and international ABB sales teams with face-to-face sessions and Internet webcasts on new Industrial Analyzer products for Adjacent market entry into Oil & Gas, Utilities, Semiconductor & Chemical/Petrochemical segments.
• As the LGR group’s Sales Director from February through December of 2014, the Year End sales showed a significant increase of 20.4% over 2013 sales in Year One of their acquisition. December 2014 experienced the highest recorded order value of any previous month in the company’s history. Led the revenue growth of the new Semiconductor industry process analyzer from zero to more than $9 Million in sales in < 18 months
Fund raising & Interim C-Suite Assignments
Codex Therapeutics, Parsippany, N.J.
This early stage Biotech Company with a Biologic wound care drug needed an Interim Chief Executive Officer to assist them in preparing their company to raise Series A investment funds, and drive their traction quickly forward through the Drug Development phases through strategic alliances with established BioPharma companies..
• Crafted Business plan, formal Delaware corporate structure, financial model & projections, and Investor documents to raise equity funding from Angel and VC investors.
• Established China sublicensing partnership for concurrent drug development.
• Represented the co-founders to multiple Angel and Venture Capital investment groups to raise capital. Secured $1Million Term Sheet from the Keiretsu Forum , one of the largest Angel Investor Networks globally.
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Kaia Technologies, Denver, CO
This early stage high-tech company in partnership with the Colorado School of mines develops advanced optical instrumentation using Microfluidic chips to provide uniquely value propositioned test results for critical parameters in Unconventional Reservoir recovery. The co-founders had an urgent need for a Marketing and Entrepreneurship Advisor to assist them with their SBIR grant proposal, soliciting input from strategic industry partners, and to begin their search for institutional investment – all in under 30 days.
• Contacting & soliciting support letters from End Users in the Oil & Gas Exploration industry through Linked IN and personal database to provide credibility for the products for grant applications.
• Provided advice & editorial support for the Pitch Book & coaching of the co-founders for Elevator speeches and the VC Investor Pitching Contest.
• Reviewed Kaia’s corporate structure and recommended options for cash infusion (for SBIR, NSF grants, etc), and next steps in product development for best positioning with Strategic Partners.
• Served as Corporate Advisor at the URTec Industry conference & Investor Pitching Competition. The new Pitchbook and Elevator pitches brought interest from potential investors and provided credibility for potential strategic partners.
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Senscient, Inc., (now a division of MSA, Inc.) Houston, TX, USA and Poole, Dorset, UK.
Founder with new Gas Leak Sensing technology for Oil & Gas & Industrial Safety applications needed a co-founder to join him as CMSO, COO to raise funds, create and implement successful Go-to-Market plans, and manage sales operations for the company.
• Raised >$17Million in investments from top tier Angel & Venture Capital firms to fund technology commercialization, production ramp and revenue generation.
• Account-based Sales & Marketing strategies & Customer Care programs yielded initial launch sales of $254K in first 6 months with 10X increase during the first full year at >$2.65M. Year 2 yielded total booked sales orders at >$5 Million.
• Managed company-wide implementation of NetSuite CRM/ERP with full Marketing ROI tracking resulting in consistent performance @ >90% HOT Lead qualification for closed business within 6-12 months.
• Sales forecast accuracy & properly targeted sales & marketing strategies resulted in average closure rates at within 30-45 days for every 90% probability order. On Time Closure rate at consistently > 95%. Loss ratio @ only 1 in 20 orders.
Winner Frost & Sullivan’s Best Practices Award in Growth Strategies. “Entrepreneurial Company of the Year”
Winner Rice Alliance Energy & Cleantech Venture Conference Business Plan Competition. “Most Promising New Company
Go-to-Market Strategies, Market Research, and Industry Profiles
Gerson Lehman Agency, New York, NY
Subject Matter Expert consultations provided on Industrial Safety, Process Analysis and Control Instrumentation & Sensors with emphasis in Oil & Gas, Chemical/Petrochem, Pharmaceutical and Environmental applications.
• Consultations to Fortune 500 companies, banking institutions and private equity firms on Go-To-Market strategies, market research, competitor & customer profiles, sales channel organizational structure, market environments & regulatory trends.
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